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"value" => "<p><strong>¿Cuál es el propósito del Ayuntamiento de Alcobendas?</strong></p><p>El propósito del Ayuntamiento de Alcobendas es contribuir al progreso social y la prosperidad económica sostenible de la ciudadanía. En nuestro enfoque, las personas son el centro de nuestra actividad.</p><p>Este propósito fue definido de manera conjunta, involucrando a todos los grupos de interés de nuestra ciudad, incluyendo, por supuesto, a los ciudadanos. Es un propósito inspirador de nuestras estrategias, objetivos y proyectos, un propósito de ciudad compartido por los agentes tanto sociales como económicos y por supuesto por la ciudadanía.</p><p> </p><p><strong>¿Qué ventajas os aporta ser socios del Club? ¿Qué es lo que más os gusta del CEG?</strong></p><p>El ayuntamiento de Alcobendas lleva más de 25 años perteneciendo al Club Excelencia en Gestión. Nos sumamos a este proyecto pocos años después de su fundación porque pronto nos dimos cuenta de que era el lugar adecuado para trabajar, aprender y cooperar sobre calidad y así ofrecer los mejores servicios públicos para los ciudadanos. </p><p> </p><p>De la misma manera, junto con el aprendizaje adquirido en el CEG y por lo tanto en ese camino juntos, hemos podido estar en la vanguardia y ser referentes en planificación de políticas públicas y gestión excelente.</p><p>Sin lugar a duda, para los que somos socios del CEG, es un espacio único de conocimiento, aprendizaje e intercambio de experiencias. Desde luego invito a otras administraciones a formar parte del Club.</p><p> </p><p><strong>¿Por qué es importante, para tu organización, la gestión excelente, innovadora y sostenible?</strong></p><p>La excelencia es un objetivo estratégico para nuestro ayuntamiento, que apuesta, en línea con nuestro propósito, por consolidar Alcobendas como referente de Ciudad Dinámica y Transformadora.</p><p>Estamos inmersos en contextos complejos, muy cambiantes y de alta incertidumbre, que generan ansiedad social. Necesitamos estar preparados para dar respuesta a las necesidades de los ciudadanos para elaborar políticas públicas en los entornos VUCA o BANI en los que estamos viviendo.</p><p>Debemos ser capaces de afrontar la transformación digital, ofrecer las mejores experiencias posibles a nuestros ciudadanos, hacer nuestros procesos más eficientes, enfrentar los retos de la sostenibilidad, retener el talento de las personas que trabajan en nuestra organización y todo ello al tiempo que promovemos cambios culturales que favorezcan la adaptación a este contexto general.</p><p>Estos retos hacen necesario que adoptemos enfoques transversales que superen los tradicionales silos de las organizaciones, enfoques integradores de la gestión, centrados en las personas, en la innovación y la sostenibilidad. </p><p>Ahora más que nunca la excelencia debe verse y entenderse, como un elemento integrador y transversal de nuestras organizaciones.</p><p> </p><p><strong>¿Qué libro, película o tema musical relacionarías con la gestión excelente, innovadora y sostenible?</strong></p><p>Una película inspiradora, es una película clásica, del año 1981 que obtuvo 4 Óscar, “<strong>Carros de fuego”.</strong></p><p>Es una película que habla del esfuerzo, del trabajo en equipo, de valores y principios, pero también habla de nuevas maneras de hacer, de cómo mejorar incorporando nuevos métodos de entrenamiento basados en datos.</p><p>Es también una película, en la que la música es muy relevante. Todos hemos oído su banda sonora, me refiero al tema principal, una banda sonora, para mi bastante innovadora en aquellos años que combina sonidos electrónicos. Música diferente a la utilizada en aquellos momentos en otras películas, pero sobre todo, una banda sonora inesperada para una historia que transcurre en los años 20 del siglo XIX. Tanto es así que también Vangelis consiguió por esta obra un Óscar de la academia de cine y se ha convertido en todo un icono.</p><p> </p><p> <strong>¿Cuál de tus aficiones animarías a los socios del Club a seguir?</strong></p><p>Disfruto enormemente de la lectura, un buen libro te hace soñar, pensar, aprender. Dedicar un rato de tu tiempo libre a disfrutar con la lectura creo que es uno de los momentos más reconfortantes que se pueden tener. Generar un espacio único entre el libro y el lector es algo a lo que animo a cualquier socio de CEG, aunque estoy segura de que compartiré afición con la mayoría de ellos.</p><p>Otra “afición” o recomendación que me atrevo a hacer es acercarse a lugares como CEG donde confluimos personas que compartimos similares inquietudes que conformamos un espacio de encuentro y reflexión y de esta forma generamos comunidad, una comunidad a la que merece la pena pertenecer.</p>"
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